Searching the high street shops for jewellery and in particular diamond jewellery can be a mouth watering experience but when it comes to buying that special item, for an anniversary of engagement ring it can also prove to be very expensive. This is because most high street retailers charge at least double what the pay for the diamonds. In a way this makes sense, after all the costs of running a high street jewellery store in a prime location is very high. For some of the big name retailers, such as Cartier, their overheads are even higher to cover marketing costs, so you can expect to pay more for your diamond engagement ring there! If you are looking to buy new diamond rings or other expensive jewellery then it is a good idea to first check out the shops to see what you like, then search online to find retailers who do not have the high street overheads. This way you can get the same product for almost half the high street price, when you are talking about a month’s salary or more that’s a huge saving.