Social networking is all about bringing people together….Facebook, Myspace
etc have all been valued recently with huge sums being bantered about in the
multi-millions. Just like the purchase of YouTube what is the valuation of these
companies based on. With You tube it was fairly obvious. 100 millions viewers
everyday is a pretty large audience for an advertising company to own….and
whatever you think, thats all Google really is….an advertising company. They
protect their market share with a ruthless disregard for competition even
slapping the hands that feed them…..the website owners, if they dare try to
share in a mythical value,(Pagerank) that Google in its wisdom has bestowed on
them. What is value anyway if it does not act as a medium of exchange…no real
value at all. Its like getting stranded on a desert island. All of a sudden a
man from Google rows buy and chucks a gold bar onto the beach…..Your rich. There
is a snag though. Yea the obvious one…and a month or so later you starve to
death. Ah…but you died a rich man….said the Googleman at your funeral when they
finally found your body and buried you.

I digress. I was making a point about social networking and their value to
businesses that are not multi-mi..billion dollar advertising companies. Well if
you cant beat them…so the saying goes….then create your own…..market that
is.

One site that is attempting something new in Business & Social networking
is amlaspain.com, The Spanish Property MLS

They recently announced the launch of a community forum to attempt to bring
local community services together with the future potential residents looking to
buy property in Spain.
Launch hot on the heels of a video site, a spanish language version and soon to
be launched villa
rental site, AMLA seem to be attempting to create a network of sites similar
to a social network within the framework of a business driven entity…the
Property MLS.